Dear UM community,

The University of Manitoba has embarked on a consultation process to examine its sport and recreation brands, including the Bisons (which has not been updated in nearly 25 years), Mini U Programs, Junior Bisons and UM Recreation Services. This process will explore people’s passion for the brands, consideration of the brands reflecting today’s students and UM community, as well as alignment to UM’s institutional brand that launched in 2019.

As part of our commitment to ensuring we represent all UM Bisons, we are asking that you take a few moments to complete a survey. Your answers are valuable to us and will help inform these brands.

This survey is being conducted by Academica Group Inc. on our behalf to ensure your individual answers remain confidential.  

The survey will be sent to you in the next few days and should take about 5 - 8 minutes to complete. Your individual answers will remain confidential.

Thank you in advance for your participation,

Douglas A. Brown, PhD (he/him)

Professor and Dean

Faculty of Kinesiology and Recreation Management

University of Manitoba

The University of Manitoba campuses are located on original lands of Anishinaabeg, Ininew, Anisininew, Dakota and Dene peoples, and on the National Homeland of the Red River Métis. I respect the Treaties that were made on these territories, I acknowledge the harms and mistakes of the past, and I dedicate ourselves to move forward in partnership with Indigenous communities in a spirit of Reconciliation and collaboration.