Posted by John Michael McGrath on Friday, May 11, 2012
If you live in downtown Toronto and want to go camping, there's a non-trivial chance that you don't own the car to get you from A to B. This is a problem crying out for a solution. So when the Ontario Parkbus Initiative's press release started flying around Twitter this afternoon their traffic spiked because, apparently, a lot of people are interested in their service: offering carless urbanites a route out of the city in the summer.
"Our website is crashing today," says Boris Issaev, project manager at Parkbus.ca. They're not about to become millionaires from the brisk business (Parkbus doesn't make money on the ticket sales) but that's not the point. If the traffic they're seeing today is any indication, the point is that a large market was apparently being ignored, and isn't anymore.
Issaev says the first idea for Parkbus started in 2010, with an information table at Mountain Equipment Co-Op to sign up interested campers and some emails to skeptical bus companies. The first year was a small success, and 2011 saw it expand slightly in what Issaev calls "almost regular service" and get the attention of Ontario Parks. The summer of 2012 is going to be even bigger, thanks in part to a $240,000 grant from the Ontario Trillium Foundation, with regular service from Toronto to Bruce National Park, as well as Killarney, Algonquin, and Grundy Lake Provincial Parks.
"We'd love to be in every park in Ontario, obviously, but we're trying to grow sustainably," says Issaev.
Part of the plan for that growth is to start a pilot program in Ottawa next year, on at least some weekends.
"Right now, we're getting some people taking the train down from Ottawa and getting on the bus in Toronto, which doesn't make sense for them," says Issaev. "So next year we're looking at weekend pilots in Ottawa to Algonquin."
Booking with Parkbus may not be quite as flexible as renting an SUV (there's a limit to the number of bikes allowed on a bus, for example—and no canoes allowed) but anyone who's had the dubious pleasure of trying to wrangle a few friends into a rented SUV and keeping all the gear straight for the weekend may want to check Parkbus out.
CORRECTION: The grant from the Ontario Trillium Foundation that is making Parkbus' expansion possible is $240,000, not $40,000 as this post originally stated.