On Dec. 28, the French government ordered automakers to prominently feature one of three approved messages aimed at decreasing vehicle miles traveled in the nation: “For short journeys, prioritize walking or cycling,” “Think about carpooling,” or “Use public transport every day.” Advertisers will also have to use the hashtag #SeDéplacerMoinsPolluer, which roughly translates to “Pollute less when you move.”

https://usa.streetsblog.org/2022/01/05/france-to-car-buyers-driving-is-bad-for-your-health-and-community/