A CAMPAIGN to reduce Winnipeg’s residential speed limit will shut down a section of Ellen Street to help others see its vision for “shared” roads.

This Thursday, from noon to 8 p.m., Ellen Street will be closed to vehicle traffic between McDermot and Bannatyne avenues, as part of a local #Love30on30 event.

That hashtag and campaign supports a permanent speed limit reduction for residential roads to 30 km/h.

“It’s showing people that their streets can feel very different than they do right now. They don’t need to feel like they’re just dedicated to cars,” said Denae Penner, one of the event’s organizers.

Penner, who also serves as the Green Action Centre’s sustainable transportation program co-ordinator, said the Ellen Street site will become an outdoor gathering space for various events, including zumba, street hockey and a bike clinic.

She said slowing down traffic is especially important for children, those who live in central neighbourhoods and people of colour. Penner said those groups are all more likely to be seriously injured in a traffic collision.

The reduced-speed campaign is drawing increased support, she said, noting the change wouldn’t apply to key commuter routes, such as Portage Avenue.

Speed reduction advocates say drivers must be required to slow down to prevent traffic-collision deaths.

According to the World Health Organization (WHO), pedestrians have a 90 per cent chance of survival when struck by a car travelling at 30 km/h or slower but that chance drops to less than 50 per cent when the car travels at 45 km/h.

“Pedestrians have almost no chance of surviving an impact at 80 km/h,” the WHO states.

Last week, Winnipeg city council approved a pilot program of 30 km/h speed limits on five residential streets. Coun. Matt Allard (St. Boniface) said that trial should help gauge Winnipeggers’ thoughts on a potential permanent change.

The city will also hire a consultant to study a broader speed limit reduction next year, if council approves the funding in its 2021 budget.