The Washington Post reports on a US study shows that:

Safer cars and safer roads have resulted in an overall decline in driver and passenger fatalities in recent years, but pedestrians are as vulnerable as ever and the number killed by vehicles continues to increase, according to a new study.

https://www.washingtonpost.com/local/trafficandcommuting/as-roads-become-safer-for-drivers-and-passengers-pedestrian-deaths-still-rise/2016/03/07/41caa802-e47d-11e5-b0fd-073d5930a7b7_story.html

This matches results in Manitoba, as argued by Bike Winnipeg at the MPI / PUB rate review this fall: