Shaped by the Herd
The refresh process began in the spring of 2024 with consultations with a wide range of stakeholders, including student-athletes, coaches, volunteers, parents, Recreation Services members, members of the Indigenous community and others. Input was gathered through focus groups, a quantitative survey and a brand audit to shape an identity grounded in voices from across the community.
Looking ahead
All student-athletes will compete under the new logo beginning in the 2025-2026 season, including the highly anticipated 2026 U SPORTS National Track and Field Championships, March 5-7, 2026, hosted at the University of Manitoba.
Starting this fall, our Junior Bisons teams and competitive rec club teams will also be sporting their own updated logos, which integrate the forward-facing bison head. These logos create a powerful visual representation of our collective strength as one herd and reflects the spirit and excellence of our programs and our institution.
