I read the article below and have experienced pretty much everything he has to say about the iPad Air. If you've been using an iPad, the iPad Air seems to be some sort of illusion. It's not an illusion, though. It is light. It is thin. It is the same size...... display area.
Here's a photo comparison between the original iPad and the iPad Air:
[cid:10667BA6-6D94-408F-A30F-4D9D8D8C183E]
I somehow jostled the table in taking this picture and misaligned the bottom right corners.... but, really, the bottom left corners are aligned and the iPad is that much wider than the iPad Air.
[cid:C91BD8C1-74E3-4D14-B117-190CDCFCE49F]
- here the bottom red line is where the bottoms of the iPads are. The Air (~470 grams) is about 1/2 the thickness of the original iPad (~700 grams) - not half the volume but, still, you could stack two iPad Airs for every original iPad:
[cid:D95376F9-1BC6-4E1F-9980-C6F034B0D766]
...from:
http://9to5mac.com/2013/11/08/a-week-with-the-ipad-air-in-three-words-belie…
A week with the iPad Air in three words: Believe. The. Hype.<http://9to5mac.com/2013/11/08/a-week-with-the-ipad-air-in-three-words-belie…>
[air-1]<http://9to5mac.files.wordpress.com/2013/11/air-1.jpg>
All tech companies love to hype their shiny new gadgets. Nothing is ever a slightly better version of the last model, everything is a ‘breakthrough’, changes are always ‘dramatic’, performance is always ‘ground-breaking’.
Apple is of course the acknowledged master of the marketing arts, so if I’m honest I [must admit I] mentally toned-down all the claims in the keynote about it being “dramatically thinner and lighter,” and I responded to Phil Schiller’s claim that “once you hold one in your hand you will understand what a tremendous advancement this is” with a wry smile.
But having owned and used one extensively for a week now, I actually think Apple’s hype didn’t go far enough. This is not just a bit thinner and lighter, it’s virtually a third category of iPad …
Ever since I bought the original iPad, it’s been my go-to mobile device. My iPhone gets used mostly as a phone (how unusual is that?), and my MacBooks – even my lovely MBA 11 – only get carried when I know I’m going to need them. The portability, instant on/off, decent screen-size and phenomenal battery-life made the iPad my constant mobile companion.
I was never interested in the iPad Mini: the screen size was just too much of a compromise for me. I upgraded to the iPad 2, but with 4G just a twinkle in the eye of UK carriers at the time, the third and fourth generation models didn’t offer enough differentiation to tempt me. Indeed, my real motivation for buying the iPad Air was 4G finally taking off in the UK.
[air-3]<http://9to5mac.files.wordpress.com/2013/11/air-3.jpg>
My first surprise on seeing the iPad Air in the flesh was that it looked so much smaller than the dimensions and photos had suggested. That reduction in bezel size may have seemed modest on paper, but it really made an incredible difference to the perceived size. This thing looked like a cross between a full-size iPad and a Mini.
[air-2]<http://9to5mac.files.wordpress.com/2013/11/air-2.jpg>
That thinness too. I’d never thought of any of the earlier iPads as thick, but viewed against this, they suddenly looked like a previous generation of technology.
But it was picking it up that made me go ‘wow.’ Phil Schiller was right. If anything, he didn’t go far enough. This isn’t just a smaller, lighter iPad, it’s an iPad with the screen-size of the original and the portability of the Mini.
[air-4]<http://9to5mac.files.wordpress.com/2013/11/air-4.jpg>
A week in, that difference is all too apparent in the way I use the iPad. Previous iPads had always been two-handed devices; the combination of slimness and weight means the Air feels perfectly comfortable held in one hand.
[air-6]<http://9to5mac.files.wordpress.com/2013/11/air-6.jpg>
Performance has also proved impressive. All of the iOS 7 animations are silky-smooth, and thevideo comparison<http://9to5mac.com/2013/11/01/want-to-see-how-the-ipad-air-benchmarks-trans…> of webpage rendering speeds has indeed been experienced in day-to-day use.Twice<http://9to5mac.com/2013/10/30/ipad-benchmarks-confirm-apple-claims-intel-jo…> as fast? I can’t say that shows up in my usage, but then I’m not a gamer: X-Plane is my only real iPad gaming weakness.
[air-5]<http://9to5mac.files.wordpress.com/2013/11/air-5.jpg>
But battery-life? That has shown up for sure. Apple is still only saying ten hours – the more efficient power usage of the A7<http://9to5mac.com/tag/a7/> and M7<http://9to5mac.com/tag/m7/> chips making up for the smaller battery<http://9to5mac.com/2013/11/01/ipad-air-teardown-never-mind-the-repairabilit…> - but the company is wrong: it delivers significantly more than this.
I’d always liked the 10-hour battery-life, not just because it can get me through pretty much any day out-and-about, but also because it makes the math simple: one hour for every 10 percent battery-life showing. But what I started noticing with the Air is that I could use it for two hours and still have 85 percent or more showing.
Eventually, I had to test it by running it flat. I have a home office, so picking a day when I wasn’t out in the evening meant I could just leave it on all day. Granted it wasn’t doing anything active for most of the daytime (I just refreshed a webpage every now and then), but I had everything on – wifi, Bluetooth and GPS – and the screen was on at a comfortable reading level all day. In the evening, I used it as my sofa browsing device. I didn’t notice when it finally switched off, but the last time I’d made a note, it was at 12 hours 7 minutes and still showing 6 percent remaining.
So long as you’re able to charge it overnight, for all practical purposes the iPad Air has infinite battery-life.
Conclusions? If you can afford one, buy one. If you can’t afford one, don’t try one: you’ll end up in debt.
Wayne Billing
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Wayne.Billing(a)umanitoba.ca<mailto:Wayne.Billing@umanitoba.ca>
...from:
http://azgovernor.gov/dms/upload/PR_110413_Apple.pdfhttp://uk.reuters.com/article/2013/11/05/uk-apple-manufacturing-idUKBRE9A40…http://www.pocket-lint.com/news/124873-apple-confirms-next-us-factory-set-f…
Apple confirms next US factory, set for Arizona to create 2000+ jobs
* By Jake Smith <http://www.pocket-lint.com/author/jake-smith> Follow on Twitter<https://twitter.com/intent/user?screen_name=jakeosmith>
* 7 hours ago
Apple and the state of Arizona have announced a second Apple factory in the US - specifically in Mesa, Arizona - as Apple works to bring some manufacturing back to its home country. The factory will be in partnership with GT Advanced, a company that will "own and operate furnaces and related equipment" at the Apple facility.
"We are proud to expand our domestic manufacturing initiative with a new facility in Arizona, creating more than 2,000 jobs in engineering, manufacturing and construction," Apple told Pocket-lint in a statement. "This new plant will make components for Apple products and it will run on 100% renewable energy from day one, as a result of the work we are doing with SRP to create green energy sources to power the facility."
The purpose of the factory hasn't been named specifically by Apple, though GT Advanced says it has entered "into a multi-year supply agreement with Apple Inc. to provide sapphire material." Sapphire is used abundantly in Apple products, including the Touch ID fingerprint sensor and camera lens in the iPhone 5S. This gels nicely with the word about "components" Apple gave us.
Talking business, "Apple will provide GT with a prepayment of approximately $578 million. GT will reimburse Apple for the prepayment over five years, starting in 2015," GT said in a press release.
The Arizona factory follows an Apple-backed factory from Flextronics in Fort Worth, Texas that will be the hub of most of the Mac Pro's manufacturing. Apple has touted the "made in the USA" fact heavily in several marketing campaigns. On the east coast of the US, Apple has also opened an AppleCare center in Pennsylvania to speed up some repairs.
"Apple is indisputably one of the world’s most innovative companies and I’m thrilled to welcome them to Arizona," Arizona governor Janice K. Brewer said in a statement. "Apple will have an incredibly positive economic impact for Arizona and its decision to locate here speaks volumes about the friendly, pro-business climate we have been creating these past four years."
>From an environmental standpoint, Apple is said to advanced green energy in Arizona. Apple's "investment in renewable energy will also be greening our power grid, and creating significant new solar and geothermal power sources for the state," Brewer said.
Wayne Billing
Classroom Technology Support
Audio Visual and Classroom
Technology Support
Computer & Network Services
130 Machray Hall Building
204-474-6649
204-807-3153 (cell)
204-474-7625 (fax)
Wayne.Billing(a)umanitoba.ca<mailto:Wayne.Billing@umanitoba.ca>
