OCLC releases new membership research report: Seeking Synchronicity: Revelations and Recommendations for Virtual Reference DUBLIN, Ohio, USA, 18 July 2011-A ground-breaking membership report from OCLC Research suggests that by transforming virtual reference (VR) service encounters into relationship-building opportunities, librarians can better leverage the positive feelings people have for libraries. This is critically important in a crowded online space where the biggest players often don't have the unique experience and specific strengths offered by librarians.
The report-Seeking Synchronicity: Revelations and Recommendations for Virtual Reference-demonstrates that today's students, scholars and citizens are not just looking to libraries for answers to specific questions-they want partners and guides in a lifelong information-seeking journey.