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DVD3 technology pumps up Mac experience
Wednesday, 03 September 2008 A proprietary DVD3 authoring technology that allows studios and DVD manufacturers to combine three separate disc formats, including set- top DVD player, Mac and PC, on a single disc, is new from Studio 7 Media. The DVD3 application allows the three formats while reportedly retaining full Mac OS X functionality and breaking through the data size limitations that can restrict the amount of DVD video content that can be included in a triple-hybrid scenario.
According to company sources, prior to DVD3, additional DVD video content could not be added to a disc containing both PC and Mac interactive applications without sacrificing the Mac user experience. With DVD3, there is the ability to maximise the leftover space on disc two with additional value-added DVD video content and with the PC, Mac and set-top formats adhering to DVD specifications.
"With the explosion of the Mac audience, studios no longer have the luxury of releasing new DVDs with PC-only interactive features," said Cyndee Sugra, CEO of Studio 7 Media. "Where the problem has been is that the existing DVD authoring software for Hollywood movies was never really designed to offer a fully optimised Mac experience to the consumer. By designing DVD3 from the ground up as a Mac application to handle PC, Mac and set-top formats, we were able to offer a solution that delivers the best possible end-user experience for Mac and PC users, which adheres to DVD specifications and works seamlessly with studios and mastering houses."