...from: http://www.engadget.com/2010/09/02/mercedes-benz-updates-mbrace-app-with-fan...

Mercedes-Benz updates mbrace app with fancy pants 'Concierge' service By Thomas Ricker posted Sep 2nd 2010 at 8:00AM

Mercedes-Benz just announced a new app that connects its in-car navigation systems with its customers' iPhones. Mbrace version 2.0 still lets drivers unlock their vehicles and, more importantly, find it in a crowded parking lot while adding location-based personal assistance ranging from entertainment, restaurant, directions, and traffic updates via Mercedes-Benz's Concierge service -- assuming you're are an mbrace PLUS customer. Destination information is then fired off directly to your in-vehicle navigation system to get you there. The updated app also includes enhanced Roadside Assistance that transmits the driver's location whenever a call is initiated. Think OnStar with a posh European accent.