http://www.metro.net/news/simple_pr/Metro-Launches-Bold-Campaign-to-Increase...

Metro Launches Bold New Campaign to Increase Bicycle Safety in L.A. County

Monday March 18, 2013

The Los Angeles County Metropolitan Transportation Authority (Metro) is launching a bold new campaign to increase bicycle safety in Los Angeles County. The campaign, called "Every Lane is a Bike Lane ... Bicyclists may need a full lane; Please share the road" will include messages on the back of 75 Metro buses, 135 billboards and spots on 21 local radio stations throughout the region. The campaign will run between March and May, leading up to Bike Week L.A. May 13-17

With bicycling increasing in popularity as a viable transportation mode, more biking events like CicLAvia and more new bikeways being installed on a regular basis, Metro's extensive campaign will help raise motorist awareness that cyclists have equal rights and responsibilities to the road per the California Vehicle Code.

"The breakneck pace of bikeway construction demonstrates that Los Angeles is riding fast on its way to becoming a truly bike-friendly city," said L.A. City Mayor Antonio Villariagosa. "As more cyclists take to our streets we need to ensure that safety and awareness are of utmost importance as our riders share the road."

The California Vehicle Code Section 21200 stipulates that bicycle riders may use any lane in the street since they have the same rights and must follow the same laws as car drivers. Bicyclists may need the full lane to safely navigate specific road and traffic conditions. In addition, the state vehicle code sets out several situations in which bicyclists are specifically permitted to leave their usual position on the far right of the street:

· To avoid obstacles and unsafe conditions (including the door zone along parallel-parked vehicles)

· To pass another bicyclist, car or bus

· To prepare for a left turn

· To avoid an area where right turns are made

· When traveling as fast or faster than other traffic at that time and place

· When the lane is too narrow to share with a vehicle

It is becoming increasingly important for motorists and cyclists to safely co-exist on the region's roadways. In L.A. County, 19 percent of all trips are made by walking and biking, but bicyclists and pedestrians make up 39 percent of roadway fatalities.

In the Southern California region, nearly four percent of all traffic-related fatalities involved cyclists, and 4.3 percent of all traffic-related injuries involved cyclists.

"At the Los Angeles County Bicycle Coalition, we know that education is needed for both drivers and bicyclists on how to properly share the road," said Jennifer Klausner, LACBC's Executive Director. "We're working hard to educate bicyclists to ride with traffic, use lights at night and other ways to avoid the most common types of collisions. We're excited to see Metro help with the other half of the equation by making sure drivers know to expect bicyclists on any street and to pass only when it's safe. Thanks, Metro, for so clearly saying that every lane is a bike lane!"

As part of its overall bicycle safety campaign, Metro also plans to begin http://www.metro.net/news/simple_pr/Metro-Launches-Bold-Campaign-to-Increase-BiKE-SAFE/ traffic skills courses http://www.metro.net/news/simple_pr/Metro-Launches-Bold-Campaign-to-Increase-BiKE-SAFE/ for bicyclists to help ensure cyclists know their responsibilities for riding safely on local streets. Cyclists interested in participating in these future classes http://www.metro.net/news/simple_pr/Metro-Launches-Bold-Campaign-to-Increase-BiKE-SAFE/ should e-mail Metro's Bicycle Program at bikeinfo@metro.net.

Additionally, Metro is planning to sponsor 20 bike rides to further promote safe cycling in Los Angeles County.

"We're thrilled at C.I.C.L.E. about Metro's 'Every Lane is a Bike Lane' campaign," said Dan Dabek, Executive Director of C.I.C.L.E. "This attention-grabbing campaign will be significant in improving motorist and bicyclist relations and creating safer streets for all users. When about 60 percent of trips in Los Angeles County are less than five miles, making our roads more friendly to bicyclists is the fastest and most cost-effective way to reduce traffic, improve air quality, and make Los Angeles County a more enjoyable place to live."

This bicycle safety campaign is made possible by Metro's Bicycle Program, which has worked closely with the bicycle community on numerous initiatives related to bicycling and transit. Since 1993, Metro has funded more than $100 million in bicycle improvement projects in the county.

For more information about Metro's Bicycle Program, please visit metro.net/bikes.

Thanks

Dave

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