FYI:

Tools of Change is soliciting nominations for its 2014 *Landmark* behavior change case studies in two topic areas - (1) home / building energy conservation and (2) sustainable transportation. If you know of anyone working on a particularly effective or innovative approach for changing energy or transportation behaviors, please consider nominating them - or yourself. All nominations must include measured impact results.

---------- Forwarded message ---------- From: Jay Kassirer kassirer@toolsofchange.com Date: 1 April 2014 08:29 Subject: Call for Nominations: Energy Efficiency or Active / Sustainable Transportation Behavior Change Case Studies (for peer-selection by Tools of Change Landmark panels) To: asrts@greenactioncentre.ca

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*Call for Nominations*

*Landmark Behavior Change Case Studies(Energy Efficiency and Active / Sustainable Transportation)* [image: Tools of Change social marketing toolkit]

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*About Us*

Tools of Change promotes best practices in social marketing and a healthier, more sustainable future.

Our social marketing website was awarded the Society of Environmental Journalists' highest rating as an information source for environmental journalists, and is recognized by the Infography as one of six superlative references on social marketing.

We also host a wide range of webinars on health, environment and safety issues.

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* For immediate Release - March 31,** 2014*

*Dear Jackie,*

*For Immediate Release. MS Word copies of media release and backgrounder are at *www.toolsofchange.com/en/landmark/http://r20.rs6.net/tn.jsp?e=001uQTNpmC1GtXXbOcWov5auXNnQ-E0pVZTDSpRjkvnTDuLlrBeUiNGs5IoLJj_iePRmCZQox2GKILXztAwn3ev4F0ecOYNRyJKVWdFChUxONutJ4vWHM5-MnA0RgWvFCw5qgty49qHSym4Fyc_gsmv--SA3w4_aDizl8P2lDkqXbR1v0jSuxvNMVSo3QdxVOKExyLAHF2B_v7bY0fU9I7K506NRQSbPm2Z1FFlE3PsMLC3q2FE5WQvQ23e_fZRrUJDvTjnorblNQR5mfeynFVRTcODLa8KsEv76tDtXusMPkW75h2yS8sldF6C9iOnwmSL3RHeabTRVmaopjkt2BlycDbIusYK1H7w

Tools of Change is soliciting nominations for its 2014 *Landmark* behavior change case studies in two topic areas - (1) home / building energy conservation and (2) sustainable transportation. If you know of anyone working on a particularly effective or innovative approach for changing energy or transportation behaviors, please consider nominating them - or yourself. All nominations must include measured impact results.

Designation as a "*Landmark*" (best practice) case study through this peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world. Designated programs gain exposure, credibility and free, on-line program case study materials, which may make it easier for them to attract clients and maintain or increase program funding.

Nominations are screened by Tools of Change staff and then the most promising are rated by peer selection panels based on a standard scoring grid. Designated programs are highlighted in our webinars, the webinar transcripts and video recordings, and written case studies. Program organizers get a *Landmark* designation logo for use on websites and in electronic newsletters, providing click-through access to the program's case study materials.

The nomination form, which can be downloaded from www.toolsofchange.com/en/landmark/http://r20.rs6.net/tn.jsp?e=001uQTNpmC1GtXXbOcWov5auXNnQ-E0pVZTDSpRjkvnTDuLlrBeUiNGs5IoLJj_iePRmCZQox2GKILXztAwn3ev4F0ecOYNRyJKVWdFChUxONutJ4vWHM5-MnA0RgWvFCw5qgty49qHSym4Fyc_gsmv--SA3w4_aDizl8P2lDkqXbR1v0jSuxvNMVSo3QdxVOKExyLAHF2B_v7bY0fU9I7K506NRQSbPm2Z1FFlE3PsMLC3q2FE5WQvQ23e_fZRrUJDvTjnorblNQR5mfeynFVRTcODLa8KsEv76tDtXusMPkW75h2yS8sldF6C9iOnwmSL3RHeabTRVmaopjkt2BlycDbIusYK1H7w, must be submitted by May 30, 2014. Designations will be announced by October 2014, and case study webinars will be presented between January and May 2015.

To view *Landmark* case studies designated in past years, go to www.toolsofchange.com/en/landmark/http://r20.rs6.net/tn.jsp?e=001uQTNpmC1GtXXbOcWov5auXNnQ-E0pVZTDSpRjkvnTDuLlrBeUiNGs5IoLJj_iePRmCZQox2GKILXztAwn3ev4F0ecOYNRyJKVWdFChUxONutJ4vWHM5-MnA0RgWvFCw5qgty49qHSym4Fyc_gsmv--SA3w4_aDizl8P2lDkqXbR1v0jSuxvNMVSo3QdxVOKExyLAHF2B_v7bY0fU9I7K506NRQSbPm2Z1FFlE3PsMLC3q2FE5WQvQ23e_fZRrUJDvTjnorblNQR5mfeynFVRTcODLa8KsEv76tDtXusMPkW75h2yS8sldF6C9iOnwmSL3RHeabTRVmaopjkt2BlycDbIusYK1H7w

Help us spread the news. If you know of others who might be interested, forward this to them. If you are a media writer or editor, tell this story.

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Jay Kassirer, General Manager, Tools of Change

*Backgrounder* *About Tools of Change *

*Tools of Change* was launched in January, 2000 as a collaborative effort between Cullbridge(tm) and such partners as the Federation of Canadian Municipalities, Health Canada, Natural Resources Canada, the International Institute for Sustainable Development, Environment Canada, and Canada's National Round Table on the Environment and the Economy. Founded on the principles of community-based social marketing, *Tools of Change* engages program planners and facilitators from around the world to share and learn from their collective experiences. Its mandate is to build the capacity for planning and implementing more successful health, safety and environmental promotion programs.

The *Tools of Change* website, sections of which are based on a workbook co-authored by Jay Kassirer and Doug McKenzie-Mohr, currently hosts about 130 full-length case studies. An impact evaluation of site users found that most returned to the site many times, had improved their programs as a result, and had used the site to help explain and justify their ideas to colleagues and decision makers. Many had replicated ideas found on the site. The website was awarded the Society of Environmental Journalists' highest rating as an information source for environmental journalists, and was recognized by the Infography as one of six superlative references on social marketing.

*Recent Landmark Designations *

The following are some recent examples of programs that have been designated.

Home / Building Energy:

- *Class 5 Energy*'s comprehensive, long-term approach combines education, training, behavior change and goal setting with progress tracking, recognition, continuous improvement and social media, to reduce energy use in schools, hospitals and other institutional settings. Over eight years in the program, Cambridge-Isanti Public School district reduced energy use per person by about 36% and saved $2.6 million in energy costs. Designated in 2013. - *City of Burlington's Ice Rink Competition* employs a low-cost community-based social marketing approach to significantly reduce energy consumption, associated greenhouse gases and energy costs. With a program return on investment of more than 96%, it shows the substantive impacts that behavioral change programs can have over and above retrofits. The results are based on actual utility bills. The approach is applicable to any high energy consuming asset (facilities and buildings, vehicle fleet) and is scalable. It successfully modified entrenched, long standing staff behaviour towards the desired energy conservation behaviors, improved facility performance, and extended equipment life cycle - all without sacrificing facility service levels and user satisfaction. Designated in 2013. - *Opower* helps individual utility companies to send customized home energy use feedback reports to their residential utility customers. The full-colour reports include a comparison with other similar households, offer tips and strategies to reduce energy use, and provide seasonal energy consumption information. The program delivered 400 GWh (400,000,000 kWh) in energy savings over multiple regions in 2011. - BC Hydro's* Power Smart* program is a great example of applying the "loyalty group" approach to progressively engage participants in changing behaviours. Energy savings for FY2010 were estimated at 5.15 GWh (5,150,000 KWh)

Sustainable Transportation

- *Stockholm's Congestion Pricing* was introduced in 2006 as a "trial", followed by a referendum. The charges reduced traffic across the cordon by 20%, leading to huge congestion reductions all over the city. Perhaps more surprisingly, the initially hostile opinion turned, and the referendum led to permanent reintroduction of congestion charges. The traffic effects have proved persistent in the years since. Designated in 2013. - *CAC's HSBC Clean Air Achievers *program provides youth with a chance to meet high profile athletes and be inspired by personal messages to adopt healthier, more active and sustainable lifestyles. The program has dual goals of reducing air pollution and increasing physical activity levels via active transportation. For the 2011-2012 school year, program participants had a 30.6% average percent reduction in greenhouse gas emissions and 45.2% average percent increase in active transportation. Designated in 2013. - *Haliburton Communities in Action* is a rare, well-documented model for promoting walking and cycling in a small or rural community. Designated in 2012. - *Portland's Smart Trips Welcome Program.* Portland has refocused its Individualized Marketing efforts and incorporated an innovative and targeted communication strategy to help new residents develop environmentally-friendly and active transportation habits. As a result, the city's new residents took 10% fewer drive-alone trips and the proportion of their trips taken by green and active methods increased by 14%. This comprehensive approach includes a strong evaluation design and targeted social marketing strategies. Designated in 2012. - *Stepping It Up*, led by the regional transportation authority Metrolinx, illustrates a coordinated, highly replicable, and institutionalized approach for reducing car traffic and increase walking and cycling to school. The program worked with 30 elementary schools in the City of Hamilton and Region of Peel, Ontario. Designated in 2012. - *BIXI Bicycle Sharing*(Montreal) is a great example of how to make urban cycling a more practical and attractive transportation option. BIXI makes it convenient for commuters to cycle rather than drive, especially for frequent, short trips. The system was specifically developed to augment Montreal's existing transit system and between 2009 and 2013 Montrealers made more than 13 million trips with BIXI. It is a turn-key service that is inexpensive and replicable across many countries and cultures. In addition, by making cycling more chic and attractive, BIXI has had a major impact on cycling in North America. Designated in 2011.

*Active /Sustainable Transportation Panel, 2013*

2014 will be the seventh year for our peer selection panel for active / sustainable transportation programs. The panel includes members from on-the-ground programs including:

- Ryan Lanyon, City of Toronto - Patricia Lucy, Translink

It also includes members from some of North America's most proactive consulting, NGO, and government organizations supporting sustainable transportation professionals, including:

- Mark Dessauer, Blue Cross Blue Shield of North Carolina Foundation - Jacky Kennedy, Green Communities Canada - Nathalie Lapointe, Federation of Canadian Municipalities - David Levinger, Mobility Education Foundation - Geoff Noxon, Noxon Associates - Phil Winters, CUTR and the University of South Florida - Chuck Wilsker, U.S. Telework Coalition

* Home/ Building Energy Efficiency Panel, 2012 *

2014 will be the fifth year for our peer selection panel for home / building energy efficiency programs. This panel includes members from on-the-ground programs and from some of North America's most proactive NGO and government organizations supporting energy conservation professionals, including:

- Arien Korteland, BC Hydro - Devin Causely, Federation of Canadian Municipalities - Doug McKenzie-Mohr, McKenzie-Mohr Associates - Edward Vine, Lawrence Berkeley National Laboratory - Dan York, IEEE

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