AT-Network list-serv posting

27 Feb 2008


      Hello All,
RCM will be participating in a free webinar on Transportation Demand 
Management (TDM) (see message below).  
Join us on Tuesday March 18, 11am, in the Eco-Centre boardroom at 303 
Portage Ave., 3rd Floor.
Please RSVP to Jessie at (204) 925-3772 or jessie@resourceconservation.mb.ca 
so we know how many people to expect.
Thanks! Hope to see you there!
Jessie Klassen
Workplace TDM Coordinator 
Resource Conservation Manitoba 
jessie@resourceconservation.mb.ca 
(204) 925-3772
Resource Conservation Manitoba: Living Green, Living Well
Practical solutions for yourself, your community and the environment 
Green Commuting, Environmental Education, Reducing Waste, Composting
'On Tuesday March 18 at 12 noon Eastern Time, in collaboration with ACT 
Canada and Transport Canada's Urban Transportation Showcase Program, we will 
be hosting a special webinar on workplace transportation demand management. 
For information related to what Canadian cities and communities are doing to 
make their transportation systems more sustainable please visit the UTSP 
website at: www.tc.gc.c a/utsp <http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy5J2o73nc8xp58Xdbu3djW3UQRPjqrLnm6X_4N6d04N6Iuqs3eDkVw1skFWtTHi
uRxqnJIZQpbZ4LSNtuKa6o7hmDCr4DXRbUU=> .
In this special 90-minute Webinar, you'll find out about two new resources 
that will soon be available from ACT Canada:
The Case for TDM - a clear, indisputable business case for TDM by sector. 
Presented by Sharon Lewinson, Commuting Solutions.
TDM Supportive Guidelines for Development Approvals - How and why to foster 
TDM principles through development applications, site plan reviews and front 
line contact with developers, landowners and facility mangers. Presented by 
Ralph Bond and/or Mark Jamieson, BA Transportation Consultants.'
Promoting best practices in social marketing       
     Free TDM Webinar Registration is Now Open
Contents
About Us <#column> 
TDM Webinar <#article1>
Instructional Webinars <#article2>
Comments from Webinar Participants <#article3>
Help Spread The Word! <#article4>
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About Us
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e=001wMXRAqLdLy6EqcYC9MRpPWH93f7O8im3RlmfFl1FcbcAJFZXm28PPSRpO9XVgiSieZTuX5el
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Site Use
For over six years, Tools of Change has consistently attracted a million 
hits a year from program planners and facilitators. It was awarded the 
Society of Environmental Journalists' highest rating as an information 
source for environmental journalists, and is recognized by the Infography as 
one of six superlative references on social marketing.
Meet our staff
Jay Kassirer has been the driving force behind Tools of Change.  He co- 
authored (with Doug Mckenzie-Mohr) the workbook on which the Tools of Change 
materials are based. He contributed to the development of the Green 
Communities' home energy audit and well aware programs, Canada Mortgage and 
Housing Corporation's Healthy Housing and Sustainable Community Planning 
initiatives, and numerous other social marketing programs. Jay is President 
of Cullbridge Marketing and Communications, and has twenty years of 
professional marketing, communications and research experience involving 
environment, health, housing and sustainability.  He can be reached at 
kassirer@toolsofchange.com.
Gail Desautels is our Registrar, and our go- to person for webinar details. 
She can be reached at Registrar@toolsofchange.com.
Tools of Change also benefits from the advice of an Advisory Board.
Quick Links
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Tools of Change website <http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy6EqcYC9MRpPWH93f7O8im3RlmfFl1FcbcAJFZXm28PPSRpO9XVgiSieZTuX5el
Rm1AtNWqWCIFgoXbD9sr-ZKFGrfGNKzT82D7hITe-lX15Q==>
Webinar registration <http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy4KDJS5Gll8ygve7QaM9sLH9vBDVbyH35P1J5D- 
qt1_LkFdrnIaTvSwa2GLqF88ogdC7x-7Nygh4rwFlO0ZYz0N9VGcOB4_wyA6GgDZAuznSBVc- 
Gh80Lxgw46hEU_IAiPhfQVAx8-yX6q9ytYHQcIRZ3SKw3v41UE=>
More about us <http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy40xg8k5hI9PVN_6Uzb8JfVv0ONv3_c92Kw9zFCNJCpF_yMa2zqsPs2qR8REMhA
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Q88VCFvdZtm>
Sponsorship opportunities <http://rs6.net/tn.jsp? 
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Site Sponsors
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Health Canada <http://rs6.net/tn.jsp? 
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JI45cBNQ7a3iE0lLwfV8PblMK5CzJbPxi2ITxXPusUBHpY=>
Natural Resources Canada (OEE) <http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy7LvmZDfCJgOBRTuoG3rslxgEXGhIeLj0W8QiPdf1vTASRg5WKVzB4q_Ljp2qcC
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Canada Mortgage and Housing Corporation <http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy6Xk8bozfqU5gPKlVjwGGE1Ljd3HbECvlC3jdEiiv3Mq_dUEmiSCQUWRsN- 
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Environment Canada <http://rs6.net/tn.jsp? 
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Federation of Canadian Municipalities <http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy4wyNY6oYXuKfmM5SOECFpdAaZ0vJJD2dKNv2jAGVNP1fNfn2mOdhv9fAv5NlDr
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National Round Table on the Environment and the Economy 
<http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy46Hcr3stDvkvMVCuSItuvNkeaNb1fz7my3pr0g7JdyJt0UIbz7lys_Vo5c1LUx
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Suncor Energy <http://rs6.net/tn.jsp?e=001wMXRAqLdLy730NdNsx3_LupbWd- 
axxLMlqC0OfrSRN1thdRa_TOfJ70uiRhzgXm2UbKNt1XsgKjNjpKQH_cxHxmlzPMjlNs2mrCvnBkB
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Click here to learn about sponsorship opportunties <http://rs6.net/tn.jsp? 
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Rm1AtNWqWCIFgoXbD9sr-ZKFGrfGNKzT82D7hITe-lX15Q==>
Join our mailing list!
Dear Anne Marie,    Free registation is now open for our annual TDM 
webinar presented in collaboration with ACT Canada and Transport Canada's 
Urban Transportation Showcase Program. To qualify, you must be a Canadian 
working on a TDM program. If you aren't, you can register for a fee.     Jay 
Kassirer, Tools of Change
TDM Webinar
On Tuesday March 18 at 12 noon Eastern Time, in collaboration with ACT 
Canada and Transport Canada's Urban Transportation Showcase Program, we will 
be hosting a special webinar on workplace transportation demand management. 
For information related to what Canadian cities and communities are doing to 
make their transportation systems more sustainable please visit the UTSP 
website at: www.tc.gc.c a/utsp <http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy5J2o73nc8xp58Xdbu3djW3UQRPjqrLnm6X_4N6d04N6Iuqs3eDkVw1skFWtTHi
uRxqnJIZQpbZ4LSNtuKa6o7hmDCr4DXRbUU=> .
In this special 90-minute Webinar, you'll find out about two new resources 
that will soon be available from ACT Canada:
The Case for TDM - a clear, indisputable business case for TDM by sector. 
Presented by Sharon Lewinson, Commuting Solutions.
TDM Supportive Guidelines for Development Approvals - How and why to foster 
TDM principles through development applications, site plan reviews and front 
line contact with developers, landowners and facility mangers. Presented by 
Ralph Bond and/or Mark Jamieson, BA Transportation Consultants.
Free registration, for qualified Canadians (working on TDM programs) is at   
http://www.surveymonkey.com/s.aspx? sm=UVNbsPZGBf6zEYg_2b191NCw_3d_3d   
<http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy4P3uCakXSmGXgPJy4ROzs8xPHV0KoqUXgjKIkJFxCz5lPmcIuicXfwkTTQNtfw
dHjOgpio_msrUY1l2aYwZep6xcTanBJzsPJRj1nPKW4Jx9ZEoVJoXXNT1nDfd6OxQjxPq- 
PLK6UrpeNUkNTjk6yR9nU--3nmokc=>     If you don't qualify for free 
registration, you can register for $70 at MailScanner has detected a 
possible fraud attempt from "www." claiming to be http://www. 
cullbridge.com/Services/Social_Marketing_W orkshops.htm 
<http://rs6.net/tn.jsp?e=001wMXRAqLdLy4KDJS5Gll8ygve7QaM9sLH9vBDVbyH35P1J5D- 
qt1_LkFdrnIaTvSwa2GLqF88ogdC7x-7Nygh4rwFlO0ZYz0N9VGcOB4_wyA6GgDZAuznSBVc- 
Gh80Lxgw46hEU_IAiPhfQVAx8-yX6q9ytYHQcIRZ3SKw3v41UE=>
Instructional Webinars
Our instructional webinars continue, with sessions covering: Incentives 
and Norm Appeals; and Impact Measurement and Evaluation.     Incentives and 
Norm Appeals, Friday March 7, 2008: 12 noon Eastern Time.     Impact 
Measurement and Evaluation , Friday April 4, 2008: 12 noon Eastern Time.     
For details and registration options: <http://rs6.net/tn.jsp? 
e=001wMXRAqLdLy4KDJS5Gll8ygve7QaM9sLH9vBDVbyH35P1J5D- 
qt1_LkFdrnIaTvSwa2GLqF88ogdC7x-7Nygh4rwFlO0ZYz0N9VGcOB4_wyA6GgDZAuznSBVc- 
Gh80Lxgw46hEU_IAiPhfQVAx8-yX6q9ytYHQcIRZ3SKw3v41UE=>
Comments from Webinar Participants
Comments from our confidential post- webinar evaluations include the 
following:
"Better than a typical conference session - more interactive, more really 
interested folks." 
"The Highlights Series is a great way to learn. Whether or not a specific 
webinar is on your topic of work, you can still generalize the information. 
Makes social marketing concepts come alive." 
"It gave me a chance to explore community change processes for a different 
set of behaviours than I usually get involved in." 
Great introductory course.. good examples...    I would highly recommend 
it. " 
"Very informative, with layered insight on several levels." 
"Valuable information and an easy-to- follow format." 
"Informative and fun ..you can  ask questions easily and get answers as 
fast." 
" I appreciated the use of examples and participants own input to move the 
lessons along while building on the theory." 
"I plan to urge all my co-workers to participate in these webinars." 
"You can learn at your own desk for a fraction of what you'd pay going to an 
out-of-town workshop or seminar. "
Help Spread The Word!
Use portions of this newsletter and / or our full case studies in your 
own newsletters /listservs etc.  All we ask is that you include the 
following short credit: Courtesy of Tools of Change (www.toolofchange.com) 
which promotes best practices in social marketing.
email: kassirer@toolsofchange.com
phone: 800-262-0934
web: http://www.toolsofchange.com <http://rs6.net/tn.jsp? 
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Tools of Change | 61 Forest Hill Avenue | Ottawa | Ontario | K2C 1P7 | 
Canada

Jessie

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