The Association of Pedestrian and Bicycle Professionals (APBP) is a non-profit organization committed to increasing bicycling and walking as modes of transportation in the U.S. In the spring of 2010, APBP conducted an online questionnaire to investigate the factors that would induce women to bicycle more for transportation.
The final report can be downloaded at: http://www.trb.org/PedestriansAndBicyclists/Blurbs/Womens_Cycling_Survey_Ana...
Here's the summary:
Cycling behavior appears to be influenced by size of community. While women from the suburbs and rural areas were less likely to use their bicycles for daily trips, they cycled longer distances (over 60 miles) than women from other communities. Rural and suburban women also constituted the highest percentage of respondents to report “always” wearing a helmet. Finally, *women from large cities were most receptive to the addition of bike lanes as a means to start/increase their cycling*. As a result, interventions to increase women’s cycling must take into account the areas in which women live.
Despite the difference in cycling behaviors due to community size, safety and infrastructure concerns were prevalent in nearly all subgroups. The operation of motorized vehicles, (especially distracted driving) dominate women’s safety concerns about cycling. Furthermore, infrastructure change, particularly the addition of more bike lanes, appears to be a primary factor for increasing women’s cycling. Though these findings warrant additional qualitative research, it is likely that intervention planning to promote cycling as a form of daily transportation needs to address the issues of distracted driving and the addition of more bike lanes.