Though no one is probably thinking about winter during this hot sunny weather, here's an interesting approach used to encourage cold weather riding. -cheers, Beth
*December 15, 2010* Capital Bikeshare Winter Weather Warrior Contest Capital Bikeshare encourages greater use of the system during the frigid winter months by launching a contest.
http://www.dc.gov/DC/DDOT/About+DDOT/News+Room/Snow+Announcements/Capital+Bi...
(Washington, DC) Today Capital Bikeshare launched the details of its Winter Weather Warrior contest, designed to encourage greater use of the system during the frigid winter months. All Capital Bikeshare annual and monthly members are eligible to participate in the contest which begins January 1 and lasts through February 28. The member with the greatest number of trips in the two month span will be awarded with a three year extension of their membership, two annual memberships to give away to family or friends, a $100 Hudson Trail gift card and a $25 Starbucks gift card.
Additional contests will take place to honor other cold-weather riders, including monthly “Long Haul Rider” and “Most Saddle Time” contests. All members who ride every day during the two month period will be given a prize for perfect attendance. Photo contests and random drawings will also be announced throughout the duration of the contest.
All Capital Bikeshare members interested in participating must opt in to the contest. By opting in, members agree to be listed by name on the weekly leader board, and on both Facebook and Twitter if they win any of the various contests. For more details about the contest or to opt in, visit www.godcgo.com/winterweatherwarrior.aspx.