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Hello everyone:
In case you are interested, the following FREE webinar on "Changing Transportation Behaviours: A Social Marketing Guide" takes place this coming Wednesday, October 13 from Noon-1pm CST.
I'm hoping it will be of particular interest to Manitoba folks, as I will be presenting on the WinSmart Community-Based Travel Marketing pilot project that we ran in the Riverview/Lord Roberts/River Heights neighbourhoods from 2007-2009. That project resulted in increased numbers of trips made by cycling, walking and carpooling, and reduced numbers of trips made by driving alone for participating households.
Hope you can join us (from the comfort of your own computer) next week. Details follow below -- please share with anyone else you think might be interested.
cheers,
Beth
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Transport Canada's ecoMOBILITY Program is pleased to invite you to a free bilingual webinar entitled "Implementing Social Marketing" to be held on Wednesday, October 13, 2010, from 1-2pm EST.
This webinar will present "Changing Transportation Behaviours: A Social Marketing Planning Guide", a new guide designed to help TDM planners and other transportation practitioners implement effective social marketing campaigns. Please note that the presentation will not focus on the theory behind community-based social marketing (CBSM) but will rather address the practical application of CBSM.
Following the presentation on the new guide, Beth McKechnie, Workplace TDM Coordinator from Resource Conservation Manitoba, will present the results from the social marketing aspects of Winnipeg's WinSmart Showcase, one of the projects funded by Transport Canada's Urban Transportation Showcase Program (UTSP). This project included a social marketing pilot, which was remarkably successful in bringing about modal shifts despite Winnipeg's harsh winter weather and entrenched car culture.
Follow this link http://www.surveymonkey.com/s/tce to sign up for the webinar. Please feel free to forward this invitation to your colleagues.
Best regards,
The ecoMOBILITY team
http://www.tc.gc.ca/ecomobility
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Le programme écoMOBILITÉ de Transports Canada a le plaisir de vous inviter à un Webinaire (séminaire en ligne) gratuit et bilingue, intitulé «Mise en œuvre de marketing social» qui se tiendra le mercredi 13 Octobre 2010 de 13 à 14 h HNE.
Ce webinaire présentera «Modification des habitudes de transport: guide de planification de marketing social», un nouveau guide conçu pour aider les planificateurs de la GDT et autres intervenants du milieu des transports à mettre en œuvre des campagnes efficaces de marketing social. Veuillez noter que la présentation ne sera pas axée sur la théorie du marketing social communautaire (MSC) mais plutôt sur l'application pratique du MSC.
Suite à la présentation sur ce nouveau guide, Beth McKechnie, coordonnatrice de la GDT en milieu de travail chez «Resource Conservation Manitoba», présentera les résultats des aspects du marketing social de «WinSmart: la ville de Winnipeg», l'un des projets financés par le Programme de Démonstration en Transport Urbain (PDTU) de Transports Canada. Ce projet a inclu un projet pilote de marketing social, qui a été un succès remarquable dans la réalisation de transferts modaux, malgré les hivers peu cléments de Winnipeg et la culture bien établie d'usage des voitures.
Suivez ce lien http://www.surveymonkey.com/s/tcf pour vous inscrire au webinaire. N'hésitez pas à transmettre cette invitation à vos collègues.
Salutations,
L'équipe écoMOBILITÉ
http://www.tc.gc.ca/ecomobilite