---------- Forwarded message --------- From: Jessica Roberts jessicaroberts@altaplanning.com Date: Mon, Mar 1, 2021 at 4:27 PM Subject: [Transp-tdm] 3/16 free webinar re: transportation behavior change

Hi all - I'm giving a webinar on Tuesday 3/16 at 10 am Pacific for the California Active Transportation Resource Center. It's about using research findings to build better transportation behavior change programs, and it includes new material I haven't presented on before about behavior change theories and incentives. I'd love to see you there!

Please sign up here https://cdph-conf.webex.com/mw3300/mywebex/default.do?nomenu=true&siteurl=cdph-conf&service=6&rnd=0.05816720811445242&main_url=https%3A%2F%2Fcdph-conf.webex.com%2Fec3300%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26%26%26EMK%3D4832534b000000047cc05da3aa28360fe1b977c1c53eb4eca00d4a6130730b45e5ae77e0bdde4dc7%26siteurl%3Dcdph-conf%26confViewID%3D187338057898273751%26encryptTicket%3DSDJTSwAAAAR6-zX8ZRrDhcfmHWnGWXV2R4yuNm_KwRZ1oQDhXNhWzw2%26, and forward this to anyone who might be interested. Complete details below.

Best, Jessica

-----

[image: ATRC.png]

ATRC On the Move: Perspectives 2021 Webinar –

*Changing Transportation Behavior: What Really Works?*

Tuesday, March 16, 2021

10:00am – 11:30am PST

Please join the Active Transportation Resource Center for the first On the Move: Perspectives 2021 webinar entitled,

*Changing Transportation Behavior: What Really Works?*

Click here https://cdph-conf.webex.com/cdph-conf/onstage/g.php?MTID=e1d128ac04eb60aa52899c219c56a9e71 to register!

*______________________________*

Whether you work in Safe Routes to School, traffic safety, policy development and beyond, we're all in the business of convincing humans to change their behavior. Humans are complex, so we can't just tell them what to do and expect them to comply. The truth is that behavior change is HARD.

Join this webinar to learn more about what research tells us about transportation behavior change. You'll learn about major behavior change theories, the role of incentives in program design, and creative ways to test if your program is working. By the end of this webinar, you'll have new practical ideas you can put to work in your own active transportation campaigns and programs.

*Featured Speaker*

*Jessica Roberts, Principal, Alta Planning + Design*

*Jessica Roberts is a Principal Consultant at Alta Planning + Design, focusing on campaigns that help people change their transportation habits for good. She is known as the founder of the fast-growing “behavioral Transportation Demand Management (TDM) movement”, which is building bridges between behavioral scientists and transportation professionals. Her work in this arena is creating more effective campaigns that are based on evidence and theory, and that are evaluated rigorously to determine the mode shift impact of individual program variables.*

*To register for this free webinar, click on this **link* https://cdph-conf.webex.com/cdph-conf/onstage/g.php?MTID=e1d128ac04eb60aa52899c219c56a9e71 *.*

You are encouraged to send any questions in advance of the webinar to atsp@cdph.ca.gov.

*JESSICA ROBERTS, TDM-CP* *Pronouns: she/her* Principal | *Alta Planning + Design, Inc.* *Working remotely: c**:* 503.752.4144 Portland, OR | altago.com *We have a new domain name and logo! Please update your Contacts with my new email address: jessicaroberts@altago.com jessicaroberts@altago.com.*