---------- Forwarded message ---------- From: Terry Zdan tjzdan50@gmail.com Date: Tue, 23 Apr 2013 08:47:21 -0500 Subject: Active travelers are competitive customers, research report indicates * Active travelers are competitive customers, research report indicateshttp://otrec.us/news/entry/active_travelers_are_competitive_customers_study_shows *

Efforts to promote active transportation often come up against concerns, from business owners, that any shift away from automobile use will mean fewer customers or less revenue. In fact, new OTREC research indicates that, for the most part, how much people spend has little to do with what transportation mode they use.

An OTREC final report, "Consumer Behavior and Travel Mode Choices," does highlight some key differences between transportation modes. People arriving by bus, bike or on foot average more trips per month to convenience stores, supermarkets, drinking establishments and restaurants than do people arriving by car. Read more...http://otrec.us/news/entry/active_travelers_are_competitive_customers_study_shows

*http://otrec.us/project/411* http://otrec.us/project/411