http://gobisons.ca

** Bisons unveil bold new brand for a new era ------------------------------------------------------------

Dear Faculty and Staff,

Today, the University of Manitoba Bisons enter a new era with a refreshed identity that reflects strength, unity and pride. More than just a logo, it represents a renewed commitment to the spirit and community that connects student-athletes, coaches, fans and our alumni as One Herd. This moment is not about colours or logos; though the look may be new, the heart remains the same. We are, and always will be, the Bisons.

For over two decades, the former Bison Sports logo served as a proud symbol donned by student-athletes, alumni and fans as they cheered, competed and excelled across the country.

The refreshed brand includes a forward-facing bison that celebrates the tradition while infusing fresh energy into the next era of Bison Sports excellence. It maintains the iconic brown and gold deeply rooted in Bison Sports history while incorporating blue elements that align with UM’s institutional brand. https://news.umanitoba.ca/

** What makes a Bison ------------------------------------------------------------

The refreshed look celebrates the history forged by decades of Bison Sports alumni, bringing back the iconic brown and gold that is deeply rooted in the Bisons’ history while infusing fresh energy into this new era.

** Brown ------------------------------------------------------------

Our Bison brown embraces the spirit of our core symbol– strength, determination and leadership.

** Gold ------------------------------------------------------------

Gold symbolizes the pursuit of excellence, energy and achievement.

** Blue ------------------------------------------------------------

The Northern Lights that shine above reminds us to be inspired by every possibility, on and off the field of play.

** Shaped by the Herd ------------------------------------------------------------

The refresh process began in the spring of 2024 with consultations with a wide range of stakeholders, including student-athletes, coaches, volunteers, parents, Recreation Services members, members of the Indigenous community and others. Input was gathered through focus groups, a quantitative survey and a brand audit to shape an identity grounded in voices from across the community.

** Looking ahead ------------------------------------------------------------

All student-athletes will compete under the new logo beginning in the 2025-2026 season, including the highly anticipated 2026 U SPORTS National Track and Field Championships, March 5-7, 2026, hosted at the University of Manitoba.

Starting this fall, our Junior Bisons teams and competitive rec club teams will also be sporting their own updated logos, which integrate the forward-facing bison head. These logos create a powerful visual representation of our collective strength as one herd and reflects the spirit and excellence of our programs and our institution.

Read more about the new logo (https://news.umanitoba.ca/one-herd-bisons-unveil-bold-new-brand-for-a-new-er...)

** Celebrating the new logo ------------------------------------------------------------

You’re invited to join us for celebration of the new Bisons look on September 20 from 12 to 5 p.m. at the Bisons Block Party just ahead of the Homecoming football game. In addition to the game, the day’s events will feature a kid’s zone, Billy the Bison’s birthday party, speaker series and alumni lounge.

Tickets for the event are free (https://umanitoba.ca/community/alumni/homecoming) using the promo code HOMECOMING25. Merchandise with the new logo will be available at the Homecoming game and in the UM Bookstore and online following the event.

https://umanitoba.ca/kinesiology-recreation-management/

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