France Forces Auto Advertisers to Encourage Less Driving
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1 Feb
2022
1 Feb
'22
10:18 a.m.
On Dec. 28, the French government ordered https://www.legifrance.gouv.fr/jorf/id/JORFTEXT000044590170 automakers to prominently feature one of three approved messages aimed at decreasing vehicle miles traveled in the nation: “For short journeys, prioritize walking or cycling,” “Think about carpooling,” or “Use public transport every day.” Advertisers will also have to use the hashtag #SeDéplacerMoinsPolluer, which roughly translates to “Pollute less when you move.”
https://usa.streetsblog.org/2022/01/05/france-to-car-buyers-driving-is-bad-f...
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Beth McKechnie